Wednesday, January 3, 2007

AUDI RS4 vs. S4


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There is a lot of mixed emotions when the new RS4 came out over here in the U.S. Most of us AUDI enthusiast begged for the debut years ago, but after many years of answers that circled around the fact that it was going to stay in Europe, many of us purchased S4's thinking we had the top of the line A models. Well in 2006, the RS4 debuted, a cool $20,000 more than what the S4's were priced at. But is there really that much difference? I think that there is not enough difference to warrant that kind of price difference.
Both have awd, both come with the similar comforts (navi, bose, bluetooth, etc.), and both have V8's, but the RS4 is slightly quicker due to the revised FSI engine/fuel management system that the S4's lack. My question is how can AUDI buid two similar looking vehicles with similar engines and then set such a price gap? I think they should do away with the S line altogether and just keep the gap between the A4 model and the RS4, just like they should do the same with the A6 models. The closest competitiors to the RS4 and S4 models are the AMG models for Mercedes and the M lineup by BMW. In the quater mile test the RS4 clocks in at a respectable 12.8, and the S4 comes in about a second or slightly less depending on which magazine you read. For that extra second I think most rational buyers will purchase the S4 models, but for those enthusiast like me every tick counts. Audi builds great cars, but they should spread out the model lineups a little better to make each model like the A4, S4, or the RS4 not compete with each other.

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